Copywriters in Cambridge > Steve Calder - Copywriter and Direct Marketing Consultant

Steve Calder - Copywriter and Direct Marketing Consultant

Phone View phone number 171 Pinza Close, Newmarket,
, CB8 7AR
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Brief business description

Steve Calder is a copywriter, consultant and interim manager specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel a... read full description

Keywords:

Copywriting, Copywriter, Direct Marketing, Online marketing, SEO Search Engine Optimisation, Interim marketing manager

About us

Facilities at our premises
  • Customer rest areas
  • Customer toilets
We offer our customers
  • 24hr Opening
  • Emergency call out
Payment methods accepted
  • American Express
  • Bank Transfer
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Photos

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Blog

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About Us

Brief description

Steve Calder is a copywriter, consultant and interim manager specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors. UK and Netherlands-based advertising and new media agencies, companies, and not-for-profit organisations turn to Steve for engaging, response-oriented advertising and marketing campaigns that achieve measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.

Trade Bodies / Associations

Steve Calder is a Fellow of the Institute of Sales and Marketing Management and an active member of the Institute of Direct Marketing, the National Union of Journalists, the British Interactive Media Association, and the Association of Communicators in Business.

Any Specialist Products or Services?

• Marketing campaign planning • Copywriting • Design direction • Project management • Website development • Search Engine Optimisation • Pay per click advertising • Email marketing • Social media • Radio, TV and press advertising • Magazine production • Direct mail • Collateral creation

Facilities at our premises
  • Customer rest areas
  • Customer toilets
  • Free parking
When did your business start trading?
  • 1996
Opening times
  • Sunday: closed
  • Monday: 08:00 to 18:00
  • Tuesday: 08:00 to 18:00
  • Wednesday: 08:00 to 18:00
  • Thursday: 08:00 to 18:00
  • Friday: 08:00 to 16:30
  • Saturday: closed
We offer our customers
  • 24hr Opening
  • Emergency call out
  • Free Design Service
  • Free delivery
  • Free quotes
  • Helpline
  • Late Opening
  • Money back guarantee
  • Next Day Delivery
  • Special Delivery
Payment methods accepted
  • American Express
  • Bank Transfer
  • Cash
  • Cheques
  • Credit Card Payments
  • Diners Club
  • Direct Debit
  • Maestro (Switch)
  • Master Card
  • New Credit Accounts
  • PayPal
  • Postal Orders
  • Standing Order
  • Visa
Conveniences Offered
  • 24 hr Opening
  • Buy Online
  • Customer Loyalty Schemes
  • Customer Service / Helpline
  • Free Delivery
  • Free Parking
  • Free Samples
  • Mail Order
  • Money Back Guarantee
  • Next Day Delivery
  • Overseas Shipping
  • Refunds

Our blog

The old rules still apply

Written on 05 Jun 2009, 03:56 PM

With over 20 years’ direct marketing experience under my belt, you’d think I’d be something of a traditionalist. You’d be right. And with good reason.

The direct marketing principles espoused by the likes of Rosser Reeves, John Caples and Herschell Gordon Lewis are, to my mind, more valid today than ever before – in Email marketing; in Landing Page design; in PPC…

And, most notably, in Search which – were we to believe the ‘digital cognoscenti’ – is just two steps removed from alchemy.

A black art indeed. Except… it isn’t really is it?

Yes, yes, I know: good, clean coding – using headers, tags, lists and the like – gives us an edge.

And I can’t deny that a plethora of inbound links will provide a fillip to our Page Rank (the importance of which, is, to my mind, somewhat questionable anyway).

But the real key to consistently driving traffic through ... Read more